Numico

NUMICO The NUMICOs strategy is translated by crop emergence with livelihoodary harvests for hospital and by market development with sport nutrition. Research and development had been an important activity in NUMICO which took aid of handle food and clinical nutrition. NUMICO made umpteen acquisitions in many countries. His strategy was based on Medical Platform Marketing which is senior high school spend on both R&D and marketingNUMICO bought General support Companies (GNC) of Pittsburgh (USA) in 1999 which allows NUMICO to take advantage of the distribution network of GNC Acquiring GNC was a sensible move, it was reducing the competition and on the other hand it was enhancing the performance. As we saw it previously, NUMICOs strategy is translated by product development with nutritional products for hospital and by market development with sport nutrition which light-emitting diode to the diversification with altogether new markets and new products.We can see on this plan in itials NUMICO positioning and the new positioning of NUMICO when the mathematical function has been affected. To conclude, Numico diversified by buying European companies in the field of neutriceuticals and by going away from his principal activity. At first there is inverse integration with raw materials manufacture which are food product for babies (milk, vegetables, meat, ) and nutrition solutions. The components manufacture are plastic, packaging.Moreover, the R&D is interested by bollocks food and clinical nutrition. There is a lot of options for a producer. The horizontal integration include the more competitive product which is baby food, and afterwards nutritional products, sport nutrition with complementary capabilities like R&D and marketing. For forward integration, distribution outlets are supermarkets, hospitals, specialized stores, In 1999, NUMICO acquired a order bigger than them in terms of production and revenue.When NUMICO bought General Nutrition Companies (GNC) of Pittsburgh (USA) it was the largest manufacturer of nutritional product in the world with a stronghold in sports-nutrition market. Its characteristics show that GNC is a atomic moment 82. NUMICO which is a cash cows becomes a Star thanks to this company. Moreover this acquisition allows a market penetration consolidation. acquisition of new businesses far from NUMICOs main business made NUMICO its profess rival because NUMICO already had the presence in the market.There is a risk from the harvesting of the activities in the USA (change dollar euro) Moreover, sales of nutritional supplements were more refined to economic fluctuations. Besides, their major revenue generator was still infant decree Thats why NUMICO failed this diversification Numicos star was infant product but due to lot of exposure in low comport rate countries their business was declining at an alarming rate. Numico should turn their infant product into cash cow by offering cost leadingNBTYs mast ery results firstly, better strategy high margin / growth business Secondly, vertically integrated organization producer and distributor Lastly, Match between warmheartedness competences NBTYs and Rexall It has allowed Danone to strengthen in products for baby (Danone already detained Bledina) and to enter on the market of the medical nutrition. * With Numico the Group sharpened its health focus and becomes leadership of the baby and medical nutrition markets worldwide. * With Numico and Bledina combined, Danone is now Europes number one company for baby nutrition.Two specialities which play the role of shock absorber in times of crisis. The first one is solid because the parents dont let off up on the food of their babies, the second is promising because of the ageing of the population. In 2007, the acquisition of Numico made Danone a world leader in baby and medical nutrition. At a time when many companies have their eyeball on the health sector and hope to stake out positions, Danones exclusive focus on healthy food sets it apart. Numico was a essential choice, with its links to health, expansion and quickening international growth. Danone