Marketing Essay Example | Topics and Well Written Essays - 2000 words - 2

Marketing - Essay ExampleExamining the similarities and differences of from each one of the studies creates a deeper understanding of how results evict differ and what is excluded from different studies, despite the similarity of focus with the studies. This research paper ordain examine four different studies related to the sports retail industry. These will be evaluated first to show how each links to the sports industry and what the main conclusions were. When looking at the different studies, there will be the strength to evaluate and determine both similarities and differences between the studies. By looking into this and examining the alterations between various types of studies, there is the magnate to create a deeper understanding about the sports retail stores and how this relates to node service and management. At the same time, the limitations and developments with the studies can help to define what changes need to be made for more effective applications to the stud ies. Qualitative Studies The first soft study was based on observations of perceived value which customers had, specifically which related to attitudes, self image congruence, pleasure and behavioral intentions. The model which was used included showing how each of these levels related directly to how shoppers was influenced when shopping in a sports retail store. ... If the positioning wasnt correct, then it was likely that the behaviors would become negative and the management would see inflictive. Positioning directly affected the purchase and the feeling of customer satisfaction when creating behavioral intentions from customers (Ibrahim, Naijar, 207 2008). A befriend concept which is known to relate directly to the impact of customer relationships and management is with defining the relationship qualities which are built in retail stores and in fitness centers. It has been found that when there are more work and products in sports centers, individuals are more likely to respond in a positive manner. When management follows this with taste toward different products, then it is also known that the relationships become more significant in the stores. Specifically, there is the flavour from the customers that the orientation of services and products is based on building relationships and orientation toward the individuals working in the sport centers, as opposed to only the sale of various products. This increases quality and shows a sense of loyalty, customer satisfaction, commitment and hearty bonds that are a part of customer needs (Athanassopoulou, Mylonakis, 355 2009). Quantitative Studies The first quantitative study which was define was based on the customer satisfaction related to various approaches to management and customer service. This was defined with the customer satisfaction index, which included stated and derived importance variables. The scores were based on the importance that customers had to basic concepts in spite of appearan ce the store as well as performance that was a part of the store. A regression analytic thinking was performed to find which was considered the most valuable to customers.